Issue-driven
Dr. Kazuto Ataka is the COO director of Yahoo Japan. After working for McKinsey & Company he entered Yale University, finishing a PhD in Neuroscience. After Yale he returned to McKinsey & Company and for the next ten year he worked in merchandise development in the Asia-Pacific Region, reestablishing brands in a wide range of fields such as drink, retail, and high tech. In 2008 he joined the Yahoo Japan Corporation as Chief Operating Officer. He is the author of “Start from the issue” on the concept of intellectual production drawing from his experiences in neuroscience and marketing.
Dr. Kazuto Ataka is the COO director of Yahoo Japan. After working for McKinsey & Company he entered Yale University, finishing a PhD in Neuroscience. After Yale he returned to McKinsey & Company and for the next ten year he worked in merchandise development in the Asia-Pacific Region, reestablishing brands in a wide range of fields such as drink, retail, and high tech. In 2008 he joined the Yahoo Japan Corporation as Chief Operating Officer. He is the author of “Start from the issue” on the concept of intellectual production drawing from his experiences in neuroscience and marketing.
