Yokohama National University, School of Management B.A.
Naoki Endo studied abroad in Colorado as an undergraduate student, where exposure to the Internet led him to pursue a career in the IT industry. He started working for Andersen Consulting (now Accenture) after a brief stint as a programmer, but left in 2000 to launch beBit. beBit’s innovative approach to website renovation is conducted primarily through deep understanding of customer experience (ex. pathway analysis of user eye-movement). In his talk, he calls the very nature of Japanese corporate culture into question with the philosophy defined by long-term customer-centricity.
Yokohama National University, School of Management B.A.
Naoki Endo studied abroad in Colorado as an undergraduate student, where exposure to the Internet led him to pursue a career in the IT industry. He started working for Andersen Consulting (now Accenture) after a brief stint as a programmer, but left in 2000 to launch beBit. beBit’s innovative approach to website renovation is conducted primarily through deep understanding of customer experience (ex. pathway analysis of user eye-movement). In his talk, he calls the very nature of Japanese corporate culture into question with the philosophy defined by long-term customer-centricity.