Naoki Endo

Integrating altruism into your job

TEDxTodai2013
Sunday June 16, 2013
Naoki Endo
Entrepreneur and Customer Experience consultant

Yokohama National University, School of Management B.A.
Naoki Endo studied abroad in Colorado as an undergraduate student, where exposure to the Internet led him to pursue a career in the IT industry. He started working for Andersen Consulting (now Accenture) after a brief stint as a programmer, but left in 2000 to launch beBit. beBit’s innovative approach to website renovation is conducted primarily through deep understanding of customer experience (ex. pathway analysis of user eye-movement). In his talk, he calls the very nature of Japanese corporate culture into question with the philosophy defined by long-term customer-centricity.

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