Atsushi Yamada


TEDxTodai 2013
Sunday June 16, 2013
Atsushi Yamada
Mountaineer and entrepreneur

The University of Tokyo, School of Economics, B.A. As an undergraduate student at the University of Tokyo, Atsushi Yamada became the youngest person in the world to conquer the seven summits. After his time at McKinsey & Company, he founded Field and Mountain, a company that loans and delivers technical mountaineering gear. To promote safe mountain climbing practices and to increase the number of outdoor enthusiasts in Japan, he personally orchestrates a field guide service through which he aims to eliminate the inherent fears of mountain climbing in even the most inexperienced of customers. Mr. Yamada believes that the economic development of Japan lies in the efficient utilization of mountains and nature.

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